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NUTRO LAUNCHES NEW DOGGIE DESSERT LINE
Owners Can Indulge Pooches with Natural, Healthy Treats
CITY OF INDUSTRY, Calif. (July 5, 2006) — Nutro Products, Inc., maker of America’s #1 brand of lamb and rice dog food in pet stores, is introducing the pet counterpart to the classic homemade American dessert — Natural Choice Healthy Desserts. Developed as a healthy treat with a dog’s palate in mind, these four new great tasting "desserts" include Apple Torte, Berry Cobbler, Carrot Cake and Pumpkin Crumble. Each 3-ounce can is loaded with delicious real fruits and whole grains like oatmeal and flaxseed, contains no added sugars and has less than 100 calories per serving.

Veterinarians agree it is not a good idea to feed "people food" to pets, as doing so can raise serious health risks. Now, owners don’t have to worry about the repercussions of treating their pets to a satisfying dessert in order for them to have the great taste of home! Natural Choice Healthy Desserts are made as a healthy treat for dogs using natural ingredients with vitamins and minerals. As a treat, feed a small portion or a full can depending upon your dog’s breed and activity level.

While these desserts are 100 percent catered to canines, they contain high-quality, natural ingredients found in many "people" desserts: real apple, strawberries, pumpkin puree, carrots and oatmeal. But, because Natural Choice Healthy Desserts are scientifically formulated to meet the nutritional requirements of dogs these treats are not only tasty and fun, they are wholesome and healthy. And, like all the Natural Choice family of products, they’re 100% guaranteed.

With natural and gourmet shopping on the rise, shoppers are also beginning to look for the same qualities in pet food as they do in their own food. With the introduction of Healthy Desserts, dog owners can now provide a dessert treat for their pet as a healthy, low calorie follow-up to their main meal. In addition, 80 percent of dog owners plan to buy their pets gifts this year, According to the Pet Products Manufacturing Association, making specialized treats for dogs a naturally great-tasting holiday or birthday present.

Natural Choice Healthy Desserts are sold exclusively in Pet Specialty stores and at farm and feed stores. Their suggested retail price is $.79 per can. For more information on Natural Choice products or to find the closest retailer, visit www.nutroproducts.com or call their consumer hotline at 1-800-833-5330.
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